Pepperoni rolls: W. Va. with an Italian accent

Tony Guinta grew up in Toms River, N.J., where stromboli are king. So he shouldn’t have blinked when he met the pepperoni roll, the unofficial state food of West Virginia.

Like stromboli, a pinwheel of meat and cheese baked inside pizza dough, the pepperoni roll folds spicy pepperoni inside a bun. Unlike stromboli, it insists on plain white bread dough, producing a fluffy package that absorbs the pepperoni oil.

Inspired by Italian immigrants who worked the coal mines, the pepperoni roll was created as an easy lunch for miners to carry to work in their shirt pockets. Arguments abound about cheese/no cheese (it oozes, it can make the bread soggy) and whether to use sticks or slices of pepperoni. The average pepperoni roll fits nicely in the hand, important if you have to keep wielding your pickaxe while you eat. You’d need a whole fist for Guinta’s rolls, which go the cheese-plus-pepperoni-slices route.

Maybe that’s because his butcher shop is in Berkeley Springs, a spa town in the state’s eastern panhandle with more tourists than mines. Born at the Country Club Bakery in the north-central town of Fairmont, the pepperoni roll’s natural habitat is west of the Allegheny Mountains, says Jeanne Mozier, a Berkeley Springs writer and all-around keeper of local lore. They can be found all over the state, she says, but in the 60 mile-corridor stretching from Morgantown to Weston they are piled high at bakeries, lunch counters, convenience stores and gas stations.

Mozier is very clear on the parameters of an authentic pepperoni roll: 

  • It is made only with “white bread,” never pizza dough. (Guinta’s rolls get a pass.)
  • It is cheap. As in ramen cheap. Cheap enough for college students to subsist on. Most West Virginia pepperoni rolls can be bought for $1 or less, she says.
  • It is never – ever – served with marinara sauce. Even if you’re from New York.

“As I interviewed people all over the state,” Mozier wrote in West Virginia’s Goldenseal magazine, “it became clear that pepperoni rolls were the food that Mountaineers have shipped around the globe, that brings them back again and again no matter where they roam.”

Here she is, talking to Tony about his pepperoni rolls.




Makes about 40 rolls

Pepperoni Rolls

Country Club Bakery is West Virginia’s most famous maker of pepperoni rolls, but they wouldn’t share their recipe. Ditto for Tomaro’s, a Clarksburg bakery famous for its finger-sized rolls. Luckily, American Food Roots’ community member Kendra Bailey Morris had a recipe that we’ve adapted here from her cookbook "White Trash Gatherings" (Ten Speed, 2006.) These should hold you until you can make it to north central West Virginia to sample pepperoni rolls in their natural habitat. Kendra's newest book, "The Southern Slow Cooker" (Ten Speed), comes out in August.


  • 1 package (2 1/4 teaspoons) active dry yeast
  • ½ cup of warm water
  • ½ cup plus ½ teaspoon sugar
  • 1 or 2 white potatoes, peeled and cut into large pieces
  • ½ cup of shortening
  • 1 teaspoon of salt
  • 1 egg
  • 7 to 8 cups of flour
  • 1 ½ sticks of pepperoni, cut into thin slices (about 1 pound total)

  • For the glaze:
  • 1 tablespoon butter
  • 2 teaspoons sugar
  • 1 egg


Mix yeast, warm water and the ½ teaspoon sugar in a bowl and let stand at room temperature for 45 minutes. It will get foamy. Cook potatoes until tender in about three cups of water (enough to make approximately 2 ½ cups leftover potato water). Mix your cooked potatoes and 2 ½ cups potato water in a blender. Add the ½ cup sugar, shortening and salt, and blend well. Add your egg and blend 5 seconds more.

Cool mixture to lukewarm. Then pour into a big bowl and add the yeast mixture. Slowly add 4 cups of flour and beat with a mixer until smooth. Add 3 to 4 more cups of flour and knead until the dough is fairly stiff but still a little sticky. Place dough in a large greased bowl and cover it with plastic. Then cover your bowl with a wet kitchen towel and place in the refrigerator for at least 8 hours. (Note: the dough will keep in the fridge for 5 to 6 days. Be sure to push down the dough at least once per day.)

Preheat your oven to 400 degrees.

Turn dough onto a floured board and cut into quarters. Continue to cut into roughly 40 small pieces. Take a piece of the dough and push it flat. Then place a couple of pieces of pepperoni in the middle (overlapping and not stacking) and roll it up. Pinch the ends of the dough to hold the pepperoni inside. Place on an ungreased baking sheet. Repeat until you’ve used up all of your dough and pepperoni.

In a small saucepan, melt the butter and sugar. Remove from the heat and let cool slightly. Add your egg and mix well. Brush rolls with this mixture and then bake them until golden brown, about 12 to 15 minutes.

For a much quicker version of this recipe, use hot dog buns or hoagie rolls (or use frozen dough to make the pepperoni rolls). With purchased buns, simply fill them with strips of sliced pepperoni, sliced peppers in tomato sauce and mozzarella, and bake as above.

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26 Responses to Pepperoni rolls: W. Va. with an Italian accent

  1. Profile photo of Kendra Bailey Morris
    Kendra Bailey Morris March 8, 2013 at 1:38 pm #

    This is great, Michele, and you nailed it when it comes to pepperoni rolls made properly. Our family has deviated a bit as well from the classic roll by splitting the finished pepperoni roll open and stuffing it with Oliverio peppers (yummy peppers in tomato sauce made in Clarksburg, WV) and then topping the roll with mozzarella before baking it until it gets all melty. Almost heaven indeed!


    • Profile photo of Michele Kayal
      Michele Kayal March 9, 2013 at 9:11 am #

      This sounds delicious. Also, I am from New York (Long Island) so I think I would not object to some of the forbidden add-ons!

  2. Betty Ann @Mango_Queen March 8, 2013 at 4:39 pm #

    Oh my goodness, these pepperoni rolls are simply delicious. I have never made these. I love to bake bread in the winter. I am very tempted to try my hand at making them. Thanks for sharing the recipe and the story that comes with it. So enjoyable!

    • Profile photo of Michele Kayal
      Michele Kayal March 9, 2013 at 9:12 am #

      Betty Ann, please do let us know if you made them, and how they come out!

  3. Barb Mullally March 9, 2013 at 7:53 am #

    These sound a little like the pasties made in the UP (Upper Michigan). They are a favorite of our state and I hope someone will write about them for a comparison. I would but I don’t have a pastie recipe…I just eat them!

    • Profile photo of Domenica Marchetti
      Domenica Marchetti March 9, 2013 at 9:11 am #

      Barb, I am a Michiganian/Michigander by marriage and I love pasties. They sell them at the General Store on Old Mission Peninsula, which we try to get to on our annual trip to northern MI in summer. Two other AFR editors also have a sentimental attachment to pasties (Bonny Wolf is from Minnesota and Carol Guensburg is from Wisconsin) so you’ll be reading more about pasties for sure. Stay tuned and thanks for reading.

  4. Carey Tynan March 9, 2013 at 8:53 am #

    I discovered pepperoni rolls attending college in Morgantown many many years ago. I was recently back in Morgantown and you can even buy good pepperoni rolls at the Sheetz gas station. Love them……will have to try the recipe! Thank you!

    • Profile photo of Michele Kayal
      Michele Kayal March 9, 2013 at 9:13 am #

      Carey, so glad to have supplied a nice memory. Please do let us know if you make them!

  5. boo March 18, 2013 at 1:38 pm #

    with all due respect, i, too, grew up in toms river, nj, and i never heard of stromboli until i moved to new brunswick, nj, home of “stuff yer face” restaurant (home of the boli!) but we certainly had good italian places in toms river, that’s for sure.

    • Profile photo of Michele Kayal
      Michele Kayal March 18, 2013 at 2:44 pm #

      Very interesting! I actually remember “stuff yer face” (Long Island). What were the specialties in the local Italian places in Tom’s River?

  6. Bri July 17, 2014 at 7:01 pm #

    Yes, I am a West Virginian and we Love Pepperoni Rolls 🙂 I have made them a fee times and am about to make them again 🙂 I just saw your recipe and am GPI g to use i, it sounds yummy I hooe and pray they turn out yummy yummy yummy thank you for the history on them I loved it…

    • Profile photo of Michele Kayal
      Michele Kayal July 18, 2014 at 5:39 am #

      Bri, so glad you liked it. Let us know how the recipe turns out. Btw, when we’re in West Virginia, where can we get good pepperoni rolls?

      • David Long December 7, 2014 at 10:54 am #

        When you make it to WV come to Buckhannon! You’ve got to try Brakes Dairy King pepperoni rolls. They are delicious. He only makes them on Thursday as his daily special. You also have to try his potato soup with a pepperoni roll….. mmmmm…..

  7. Mark September 10, 2014 at 11:06 pm #

    I go on Fridays to Health Bread Company in Clarksburg, WV. They make D’Annunzios pepperoni rolls that they sell right out of the oven, cooling on bakers racks. They have their signature “tough crust” with crisp pepperoni sticks that produce just the right amount of grease to flavor the bottom of each one. The bags grease up fast so don’t set them on your car seats and you’ll have to wait for them to cool but its worth it!!! When these aren’t available we will buy frozen dinner rolls, let them thaw but not rise, flatten them out and place a few slices of pepperoni in each (cheese is just a distraction). Fold over, pinch shut and bake at 350 degrees (pinched side down) for 15 mins. Brush with butter about 2 mins before removing. yum! I’m from the northern panhandle and had never heard of a pepperoni roll till I moved here and it is a local favorite for sure.

    • Profile photo of Michele Kayal
      Michele Kayal September 11, 2014 at 5:56 am #

      Mark, you’ve convinced me: I need a trip to Clarksburg! Thank you also for the detail about the regionality of pepperoni rolls — amazing that you lived so close but had never heard of them. Thanks so much for reading — please visit often. Best, Michele

  8. Tracy April 21, 2015 at 10:14 am #

    This is the best recipe for pepperoni rolls! They taste just like the ones our lunch ladies used to make from scratch when I was in school! Perfection!

    • Profile photo of Michele Kayal
      Michele Kayal April 23, 2015 at 11:59 am #

      Tracy, I’m so glad you enjoyed it! It’s always nice to give someone a taste of childhood.

  9. steve preston April 23, 2015 at 10:13 pm #

    This is not the site to be reading at 10:00 at night. 🙂 I’m from Clarksburg, and grew up with the gas station variety. Need to make the trip back to get some actual bakery offerings, sounds like. I’m in Parkersburg now (1 hr west), and we have J.R’s Donut castle that makes good ones, too. Not anything such as described here, however.

  10. Tom June 7, 2015 at 10:28 am #

    I remember in the 1970’s and 1980’s there was a baker who lived and ran his bakery business in Charleston. He lived across from my cousins. We would wait for him to come home in the morning to bring us hot, fresh pepperoni rolls. I lived in WV all my life at that time and this was the first time I had ever seen a pepperoni roll. Maybe their ubiquitous now, but they weren’t then. Of note… he didn’t roll some thin slices up in a bread roll. He use a three inch long, quarter round slice of a pepperoni sausage. A manly chunk of meat which would infuse the yeast roll with greasy taste. That’s the way I make them today. I get twelve chunks from a link of Hog’s Head Pepperoni. Thin slices are for the birds!!!

    • Profile photo of Michele Kayal
      Michele Kayal June 7, 2015 at 12:22 pm #

      Tom that sounds delicious! I also admire you for eating pepperoni for breakfast. 🙂

  11. Diana (Oliverio) Ellis August 5, 2015 at 6:58 pm #

    The ONLY place for the very best (my mouth is watering) pepperoni rolls is Tomaro’s bakery in Glen Elk (Clarksburg, WV). Adjacent to the bakery on the side street is Oliverio’s grocery – stop by and say hello to Frannie and her sis and buy some Oliverio peppers to eat with your rolls. Yummy!

  12. Mark Salina December 18, 2015 at 11:00 pm #

    My father grew up in Grant Town, WV. It’s about a half hour NE of Fairmont. At one time Grant Town was the largest producing coal mine in the world. There’s not much left there these days but my memories of visiting his Mom. Each trip always included stopping at Country Club Bakery in Fairmont. Hands down, the best pepperoni roll on the face of the earth. In memory of my father, I’m making this recipe for Christmas this year. It seems to be the closest recipe to theirs. I can’t wait! Thank you so much for the recipe!

  13. trey January 25, 2016 at 11:37 am #

    i am in the 7th grade and i am doing this for a school project on west virginia this does sound good for the class

  14. tyler February 5, 2016 at 11:41 pm #

    this is sacrilegious. I ALWAYS eat them with some sort of marinara sauce to dip them in. this is wrong. they’re so much better that way! why don’t other states have them???

  15. tyler February 5, 2016 at 11:44 pm #

    my favorite kinds are the one’s from local pizza places. especially the graziano’s ones. i think they only have 2 or 3 locations throughout the state, but I love it.

  16. Stacey April 13, 2016 at 3:04 pm #

    Can’t wait to try this recipe! I grew up in Harrison County WV, about 20 minutes from Clarksburg. Pepperoni rolls were a staple growing up – split them open and pop on some Oliverio peppers. Yummmm. We even had them on the school lunch menu as a kid. My aunt in California would always request loaves of Italian bread, pepperoni rolls and Oliverio peppers for Christmas. It wasn’t until I moved away that I realized how special these little things are!